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    • Home
    • Professional Learning
      • Services and Support
      • PL Request Form
      • DOK Training
      • DOK Train-the-Trainer
      • Inquiring Minds Training
      • Instructional Leadership
      • 60 Second PD
      • Interviews and Webinars
    • Maverik Education AI
    • Rethinking DOK
    • About Us
    • Contact Us
    • Books by Erik M. Francis
    • Blog
    • Video

EN

  • Home
  • Professional Learning
    • Services and Support
    • PL Request Form
    • DOK Training
    • DOK Train-the-Trainer
    • Inquiring Minds Training
    • Instructional Leadership
    • 60 Second PD
    • Interviews and Webinars
  • Maverik Education AI
  • Rethinking DOK
  • About Us
  • Contact Us
  • Books by Erik M. Francis
  • Blog
  • Video

Why Maverik Education?

Our Why

To ensure teaching and learning are standards driven and student supportive so experiences are the following:


  • meaningful, memorable, and motivational (instruction)
  • impactful, measurable, and visible (learning)
  • cognitive, communicative, and contextual (assessment)
  • actionable, achievable, and applicable (leadership)
  • innovative, inventive, and inspirational (technology)

Let's Learn Together Today

Contact us to discuss how we might best serve and support your school, staff, and students.

Contact Us

What Does Maverik Education Do?

MAVERIK EDUCATION serves and supports to schools and staff on how to do the following:

  • Empower Students
  • Encourage Learning
  • Enhance Instruction
  • Enrich Experiences
  • Equip Leadership

How Does Maverik Education Serve and Support?

Teaching

Standards

Teaching

We offer support and training on how to phrase and pose good questions that will differentiate instruction, personalize learning, and prompt students to demonstrate different levels of thinking and discuss their Depth of Knowledge (DOK).

Learning

Standards

Teaching

We provide support and training on how engage students to learn through inquiry and by questioning with good questions that will set the instructional focus, serve as assessments, personalize learning, and spark - or "hook" - students' curiosity and interest to learn.

Standards

Standards

Assessment

We provide support and training on how to use Depth of Knowledge (DOK) as a concept, framework, language, and process to establish, evaluate, and elevate the complexity and demand of student learning expectations set by academic standards, activities, and assessments.

Assessment

Assessment

Assessment

We offer training and support on how to develop and design activities and assessments that address, align to, assess the learning expectation of academic standards over a range of DOK Levels.

Leadership

Assessment

Leadership

We offer training and support on how to diffuse, implement, saturate, and sustain innovative ideas and initiatives with an education organization using the Diffusions of Innovation model by Everett Rogers.

Technology

Assessment

Leadership

We offer an AI assistant for educators that deconstructs the learning expectations of academic standards, determines their DOK Level accurately, and designs aligned and authentic curricular components and educational experiences.

Who Is Maverik Education?

Erik M. Francis, Owner


MAVERIK EDUCATION is owned and operated by Erik M. Francis, an international author, educator, presenter, and professional development producer and provider with over 30 years of expertise in education. Erik is the author of the following bestselling books:


  • Inquiring Minds Want to Learn: Posing Good Questions That Promote Student Inquiry (Solution Tree, 2024)
  • Deconstructing Depth of Knowledge: A Method and Model for Deeper Teaching and Learning (Solution Tree, 2022)
  • Now That's a Good Question! How to Promote Cognitive Rigor Through Classroom Questioning (ASCD, 2016)


Through MAVERIK EDUCATION, Erik provides professional learning services and support based on the ideas, research, strategies and work featured in his books to schools and staff. He has facilitated onsite and virtual workshops with schools and staff throughout the United States and internationally in regions such as Singapore, Malaysia, and the Middle East. He has also been a keynote, featured, and breakout presenter at numerous national, regional, and local conferences and summits hosted by education organizations such as ASCD, Learning Forward, the National Association for Elementary and Secondary Principles (NAESP / NASSP), the Association for Middle Level Education (AMLE), the Southern Regional Education Board, the College Board, the  the National Association for Gifted Children (NAGC), and the National Teacher Center. He has presented and provicded professional development sessions, trainings, and workshops at schools, districts, organizations, colleges, and universities throughout the United States and internationally


Erik received his Master’s in Education Leadership from Northern Arizona University and Master’s of Science in Television/Radio/and Film Production and Management from the S.I. Newhouse School of Public Communications at Syracuse University.  He also holds a Bachelor’s of Arts degree in Rhetoric and Communication and English from the University at Albany.


Erik lives in Scottsdale, Arizona, with his family. He enjoys football (Go Arizona Cardinals and New York Giants), basketball (Go Phoenix Suns!), and baseball (Go Arizona Diamondbacks and New York Yankees!). He spends his free time working out, playing guitar, listening to classic rock music (I am a huge fan of Van Halen and Led Zeppelin), and watching classic films from the 1970s and 1980s (My favorite films are the Godfather trilogy, Jaws, the Star Wars saga, the Rocky series including the Creed movies, '70s political thrillers, and '80s action films). His favorite movie is TOP GUN, which partly influenced him to name his company "Maverik" by combining his name with his daughters MAdison and AVery.


Areas of Expertise

  • 21st Century Learning
  • Academic Interventions
  • Academic Rigor
  • Acceleration and Enrichment
  • Affective Learning
  • Assessment and Grading
  • Bloom's Taxonomy
  • Cognitive Frameworks
  • Cognitive Rigor
  • College and Career Readiness
  • College and Career Readiness Standards
  • Comprehensive School Reform
  • Curriculum and Instruction
  • Curriculum Design
  • Curriculum Mapping
  • Depth of Knowledge (DOK)
  • Differentiated Instruction
  • Disciplinary Literacy
  • Distance Learning
  • English Language Development (ELD)
  • English Learners (EL)
  • Exceptional Learners
  • Expeditionary Learning
  • Federal Programs
  • Formative Assessment
  • Gifted and Talented (GT)
  • Growth Mindset
  • High Ability, Motivation and Potential
  •  Higher Order Thinking Skills (HOTS)
  • Individualized Teaching and Learning 
  • Inquiry-Based Learning
  • Instructional Design
  • Instructional Design
  • Instructional Strategies
  • Learning Taxonomies 
  • Literacy
  • Mathematics
  • Multi-Tiered System of Support (MTSS)
  • Multiple Intelligences
  • Personalized Learning
  • Postsecondary Readiness
  • Problem-Based Learning (ProBL)
  • Product-Based Learning (ProdBL)
  • Professional Learning Communities (PLC)
  • Project-Based Learning (PBL)
  • Response to Intervention (RTI)
  • Rigor and Relevance
  • Science Engineering Technology and Mathematics (STEM)
  • Science, Technology, Engineering, the Arts, and Mathematics (STEAM)
  • Service Learning
  • Social and Emotional Learning (SEL)
  • SOLO Taxonomy
  • Special Education
  • Special Populations
  • Standards-Based Grading (SBG)
  • Standards-Based Learning (SBL)
  • Standards-Driven Learning (SDL)
  • Structured English Immersion (SEI)
  • Teacher Wellness
  • Twice Exceptional Students (2E) 
  • Understanding by Design (UbD)
  • Universal Design for Learning (UDL)

Find out more

Honors and Recognition

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